Requirements
Problem:
Uber eats wants to collaborate with an established culture community group that's not mainstream, not well known, or known to the general public.
Solution:
Working with the Tallbike community to help Uber eats deliver meal orders.
Opportunity:
Bringing recognition to this community of Tallbike riders to the forefront, to be fully embraced by today's culture.
Goals:
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Creating a time challenge for the Tallbike riders.
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Social media posts.
What's a tallbike
A tall bike is an unusually tall bicycle often constructed by hobbyists from spare parts. Typically, two conventional bicycle frames are connected, by welding, or other means, one atop of the other.
reSearch
On A Normal Bike
On A Tall Bike
Indifferent
Friendly
Irrational Hatred
Indifferent
Friendly
Irrational Hatred
Utter delight and confusion
Tall order Challenge
This will be a time race challenge each racer will be given an envelope with directions to the checkpoint each checkpoint has a different address complete all five stops and return to the starting line. The racer with the fastest time is the winner.
flyer design for Challenge
Social media
