Requirements
Opportunity:
Create an activation platform to acknowledge non-binary genders individuality in the LGBTQ community, while bringing brand awareness.
Goals:
-
Converse will be doing a takeover during all of June for pride month.
-
During Pride month there will be an in-House event in all converse outlet stores.
-
Social media and print Promotion.
-
Tick-tock challenges
Problem:
Create an idea (stunt/campaign/activation etc.) for the LGBTQ community, while encouraging customers to shop at Converse outlet stores.
Solution:
Celebrating everyone’s unique style and taste within their pair of chuck Taylors that truly represent who they are within their non-binary gender and sexual orientation.
If you know what makes you different, unique, eccentric, fabulous, one of a kind. Then tell me, why fit in; when you were born to stand out! Let the world know who you are.
print design
Social media
Express yourself loud and proud with the TikTok "who you are" challenge. You can be, who you want to be! Let the world know who you are!
Song used for challenge
Dead Man Walking By. Brent Faiyaz
tiktok who you are challenge
Outlet takeover
Throughout the month of June, you can turn in two pairs of your old worn-down Chuck Taylors for one brand new pair in all Converse outlet stores. All you’ll need is a QR code provided by subscribing to The official Converse website through the "let the world know who you are" promotion this is a one time use, limited time only offer