Requirements
Problem:
To successfully promote the launch of TelevisionUnivision’s new Spanish streaming service, VIX, and create an enjoyable, easy-to-navigate customer interface across all electronic devices, a comprehensive approach involving both marketing and user experience.
Solution:
By blending effective marketing with an optimized user experience, VIX can attract and retain a loyal subscriber base while offering a smooth, enjoyable viewing experience.
Opportunity:
VIX allows TelevisionUnivision’s to strengthen its presence in the U.S. Hispanic market and Latin America, two rapidly growing segments in the streaming landscape. By offering content tailored specifically to Spanish-speaking audiences, VIX can deepen its relationship with these communities and attract more subscribers. Also creating original series, films, and live events tailored to Hispanic culture and interests, giving it a competitive edge against non-Spanish language streaming services.
Goals:
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Building brand awareness, increasing subscriptions, and ensuring viewer retention can be achieved through a mix of traditional media, digital channels like digital and print ads and social media campaigns, and thoughtful product design.
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Design a prominent homepage showcasing new and trending content with easy navigation to categories. Feature visually appealing previews, popular genres like sports, award shows, and holiday-themed lists, all optimized for an intuitive user experience.
Driving Growth through AVOD
VIX operates on an AVOD (Ad-Supported Video on Demand) model, offering free, ad-supported content that attracts a broad user base while generating revenue through targeted advertising. This model is particularly appealing to advertisers looking to reach the expanding Latino audience.
Boosting Brand Visibility
Print design is essential to VIX AVOD's marketing strategy, boosting brand visibility and driving engagement for its ad-supported video platform. Visually compelling materials like posters, billboards, bus wraps, and branded merchandise captivate audiences and promote content across diverse markets.
Unlocking Potential with SVOD
VIX’s Second Model: SVOD (Subscription Video on Demand)
A premium subscription service that expands growth potential. By offering exclusive content like sports, original programming, and live events, the SVOD tier can attract viewers willing to pay for a premium experience.
VIX Premium on Social Media
Social media ads are a dynamic tool to elevate VIX Premium, connecting with audiences through engaging, targeted campaigns that highlight exclusive content and premium experiences. By reaching users where they already engage, VIX Premium can inspire subscriptions and build a strong digital presence.
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The Perfect Gift VIX Premium
VIX Premium gift cards make it easy to share the joy of premium entertainment, offering access to exclusive content like original series, live events, and more. Whether for holidays, special occasions, or just because, gift cards are a thoughtful way to introduce new subscribers to the ultimate streaming experience
VIX Premium Gift card on Social Media
Make gifting unforgettable with VIX Premium gift cards! Perfect for any occasion, they offer access to exclusive content, original series, and live events. Share the joy of premium entertainment with eye-catching social media posts that inspire followers to give the ultimate streaming experience.
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Seamless Streaming Starts Here
VIX's homepage boasts a visually engaging and easy-to-navigate interface, ensuring viewers can effortlessly explore a rich library of content. From popular novelas to live sports, the platform's design prioritizes a seamless and enjoyable streaming experience for all audiences.
Endless Entertainment
VIX’s streaming service offers a user-friendly interface designed for effortless navigation, allowing viewers to easily explore a diverse library of content, from novelas to live sports, ensuring a seamless and enjoyable experience for all.
Catch Every Goal with VIX Live Sports!
Experience the thrill of live soccer like never before on VIX! Dive into the action with exclusive access to top events like the UEFA Champions League, Concacaf Champions Cup, and Liga MX. Whether you're cheering for your favorite team or catching every goal, VIX’s dedicated live sports page brings the excitement straight to your screen.
Celebrate with VIX's Seasonal Features
Celebrate the season with VIX! Our themed menus and playlists for holidays like Valentine's Day and Christmas bring handpicked favorites straight to your screen. From heartwarming romances to festive classics, VIX makes every holiday special with content tailored to match the mood and magic of the occasion.
