Art Director
Insight
Even among the open-minded, experimental individuals, have some of the most contentious topics in conversation. More specifically, a lot of people can’t decide how they feel about rim jobs. Many people who are on the fence about oral-anal stimulation say it’s because of the following issues: insecurities about receiving and hesitancy about the hygiene of performing.
Idea
Create a unisex product to abolish the stigma of oral-anal stimulation. As well as design a logo and package for the product to promote it through a marketing strategy.
The only buddy for your butt
Butt Buddy is the very first adult toy built for oral-anal stimulation. That will open your mind to new sexual pleasures.
Original product design
The first sketch product idea layout
Redesign of product
Developing the sketch idea into a visual model.
Removable latex mouth piece.
Dishwasher friendly.
Lube dispensed through tongue and spit nozzle.
New Version Layout
Product is adjustable to customize your curvature for use.
Controls and settings.
Lube cartridge slot.
Logo
Breakdown of the logo design.
Using a bubble font to complement the heart shape butt image, with an arc to pair well with the ribbon.
#000000
#b56fef
The ribbon gives a nice soft touch to the logo and it helps direct the eye to the name of the product.
Heart shape booty design to showcase that the product cares for the butt.
#e6b8fc
#ffffff
Controller Layout
Spit button
Tongue speed: 6 levels
Lube button: 3 levels
Tongue modes button:
5 settings
Control stick
for tongue
Power light three settings
Lube Cartridge
Lube liquid sensation
Normal
Cool
Warm
Cool & Warm
Package design
Front
Back
I decided to go with a turquoise color for the packaging to make the logo pop. Package Dimensions 9X6X3
Marketing strategy
Pornhub ADs
Promote the product through ads on the adult website Pornhub, Pornhub’s daily visitors exceed 100 million. It’s more than the population of Canada, Poland, and Australia every day. It is the single most popular adult video site all over the world.
Having Butt Buddy ads on Pornhub will allow us to reach those 100 million daily visitors. Our ad will send visitors directly to Butt Buddy’s website to motivate purchasing.
Adult Conventions
Butt Buddy will create social interactions at adult conventions to familiarize consumers with our product. This will allow them to see the physical product, engage in Q&As, and watch product demos. We’ll present our product at conventions located in California, Las Vegas, Miami, New York, and Toronto, Canada.
User Experience
We’ll create a reaction video of adult film stars who love to give and receive rim jobs, and have experienced our product. They’ll talk about their experience using the Butt Buddy like: how it felt, if they enjoyed it, if they would use it again, and if they would recommend that consumers experience it for themselves.
Full disclosure! I do not own the rights to this video it is merely used as an example of how the execution will proceed.